Privacy Policy

Last updated : 9th June 2012


i-Realitysoft reserves the right to modify this Privacy Policy at reasonable times, so please review it frequently. If i-Realitysoft makes material or significant changes to this Privacy Policy, i-Realitysoft may post a notice on i-Realitysoft’s website along with the updated Privacy Policy. Your continued use of Services will signify your acceptance of the changes to this Privacy Policy.

Non-personal data

For purposes of this Privacy Policy, “non-personal data” means information that does not directly identify you. Additionally, non-personal data means “aggregate” and “de-personalized” information, which is data i-Realitysoft collects about the use of i-Realitysoft Services, from which any personally identifiable data has been removed.

i-Realitysoft may use tools or third party analytical software to automatically collect and use certain non-personal data that does not directly enable i-Realitysoft to identify you. The types of non-personal data i-Realitysoft may collect and use include, but are not limited to: (i) device properties, including, but not limited to unique device identifier or other device identifier ("UDID"); (ii) device software platform and firmware; (iii) mobile phone carrier; (iv) geographical data such as location; (v) game score and achievements; (vi) other non-personal data as reasonably required by i-Realitysoft to enhance its services.

i-Realitysoft may use and disclose to i-Realitysoft’s partners and contractors the collected non-personal data for purposes of analysing usage of the Services, advertisement serving, managing and providing the Services and to further develop the Services.

You recognize and agree that the analytics companies utilized by i-Realitysoft may combine the information collected with other information they have independently collected from other services or products relating to your activities. These companies collect and use information under their own privacy policies.

Ad Serving Technology

i-Realitysoft reserves the right to use and disclose the collected non-personal data for purposes of advertisement by i-Realitysoft or i-Realitysoft’s partners and contractors. i-Realitysoft may employ third party ad serving technologies that use certain methods to collect information as a result of ad serving through Services. i-Realitysoft or third parties operating the ad serving technology may use demographic and location information as well as information logged from your hardware or device to ensure that appropriate advertising is presented within the Service. i-Realitysoft or third parties may collect and use data for this purpose including, but not limited to IP address (including for purposes of determining your approximate geographic location), UDID, software, applications, hardware, browser information, internet and on-line usage information and in-game information. The foregoing data may be used and disclosed in accordance with this Privacy Policy and the privacy policy of the company providing the ad serving technology.

You recognize and agree that the advertising companies who deliver ads for i-Realitysoft may combine the information collected with other information they have independently collected from other services or products. These companies collect and use information under their own privacy policies. These ad serving technologies are integrated into Services; if you do not want to be subject to this technology, do not use or access Services. Although i-Realitysoft takes commercially reasonable steps to instruct such advertising companies to comply with the terms and conditions of this Privacy Policy, i-Realitysoft does not have access to or control of third party technologies.

Personal Data

For purposes of this Privacy Policy, “personal data” means personally identifiable information that specifically identifies you as an individual.

Likely situations when you make personal data available to i-Realitysoft include, but are not limited to: (i) registration for Services, contests and special events; (ii) accessing Services using a third party ID, such as social networking sites or gaming services; (iii) subscribing to newsletters; (iv) purchasing a product or services through i-Realitysoft’s online stores; (v) using “tell a friend,” "email this page," or other similar features; (vi) requesting technical support; and (vii) otherwise through use of i-Realitysoft Services where personal data is required for use and/or participation.

The types of personal data may vary depending on the type of activity you are engaged in. The personal data i-Realitysoft may collect, process and use may include, but are not limited to your name, screen/nick name, i-Realitysoft Services’ or third party service ID, e-mail address, phone number, photo or other image, birthdate, sex, address, friend connections, avatar image, credit card information, shipping information; and location (only if directly identifiable to you, otherwise i-Realitysoft treats location as non-personal data).

i-Realitysoft may use collected personal data for purposes of i-Realitysoft usage of the Services, providing customer and technical support, managing and providing Services (including managing advertisement serving) and to further develop the Services and other i-Realitysoft services and products. i-Realitysoft may combine non-personal data with personal data.

i-Realitysoft may use your personal data to send messages to you with informative and/or commercial content about i-Realitysoft’s services or third party products and services i-Realitysoft thinks may be of interest to you, such as new features and services, special offers and updated information.

Please note that certain features of the Services may be able to connect to your social networking sites to obtain additional information about you. In such cases, i-Realitysoft may be able to collect certain information from your social networking profile when your social networking site permits it, and when you consent to allow your social networking site to make that information available to i-Realitysoft. This information may include, but is not limited to, your name, profile picture, gender, user ID, email address, your country, your language, your time zone, the organizations and links on your profile page, the names and profile pictures of your social networking site “friends” and other information you have included in your social networking site profile. i-Realitysoft may associate and/or combine as well as use information collected by i-Realitysoft and/or obtained through such social networking sites in accordance with this Privacy Policy.

Disclosure and Transfer of Personal Data

i-Realitysoft collects and processes personal data on a voluntary basis and it is not in the business of selling your personal data to third parties. Personal data may, however, occasionally be disclosed in accordance with applicable legislation and this Privacy Policy. Additionally, i-Realitysoft may disclose personal data to its parent companies and its subsidiaries in accordance with this Privacy Policy.

i-Realitysoft may hire agents and contractors to collect and process personal data on i-Realitysoft’s behalf and in such cases such agents and contractors will be instructed to comply with our Privacy Policy and to use personal data only for the purposes for which the third party has been engaged by i-Realitysoft. These agents and contractors may not use your personal data for their own marketing purposes. i-Realitysoft may use third party service providers such as credit card processors, e-mail service providers, shipping agents, data analysers and business intelligence providers. i-Realitysoft has the right to share your personal data as necessary for the aforementioned third parties to provide their services for i-Realitysoft. i-Realitysoft is not liable for the acts and omissions of these third parties, except as provided by mandatory law.

Data Retention and Correctness

i-Realitysoft retains the data collected pursuant to this Privacy Policy for the period necessary to fulfil the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Thereafter if the collected data is no longer needed for purposes specified in this Privacy Policy, i-Realitysoft deletes all aforementioned data in its possession within a reasonable timeframe. i-Realitysoft does not verify the correctness of personal data.

Third Party Terms and Conditions

Please note that your access to and use of the Services may be subject to certain third party terms and conditions and privacy policies, including but not limited to application stores, mobile software platforms, on-line gaming platforms, social networking services and payment providers. You recognize and agree that i-Realitysoft is not liable for any such third party terms and conditions and their use of your personal data.


While no security system is completely secure, i-Realitysoft and its third party partners and vendors take appropriate security measures to protect against unauthorized access or disclosure of the information it collects; this includes, but not limited to, ensuring that all Personal and Financial information is disclosed only on a “need to know” basis. Additionally, all Personal and Financial information collected by us is done so via secured connections and protected and encrypted by industrial grade security software to guard against unauthorized access.


Please be aware of the open nature of certain social networking and other open features of the Services i-Realitysoft may make available to you. You may choose to disclose data about yourself in the course of contributing user generated content to the Services. Any data that you disclose in any of these forums, blogs, chats or the like is public information, and there is no expectation of privacy or confidentiality. i-Realitysoft is not responsible for any personal data you choose to make public in any of these forums.